Marriott HRM and Business Strategy

The Marriott Hotels and Resorts is a high end hotel chain that operates in numerous locations and cultures around the globe. Hotel locations reside in roughly fifty different countries and at over five hundred locations. Not only does the Marriot operate under its own brand, but it also owns other hotel brands such as the Ritz-Carlton; however these organizations operate as a completely independent division of the Marriott International parent company. Each Marriott hotel location offers a different range of services such as spa treatments, golf facilities, as well as luxury condominiums. The Marriott must provide world-class customer service at all times to ensure customer satisfaction and customer loyalty. To support this position, Marriott must have a human resources management (HRM) strategy that empowers its employees to ensure that they are well equipped to handle a wide range of consumer needs and demands.

HRM Strategy

The Marriott's business model is focused on a target market that expects high quality service and luxury...

The organization explains its focus in the market as follows (Marriott, N.d.):
We believe our strength is rooted in our core values: putting people first, pursuing excellence, embracing change, acting with integrity and serving our world. These values are our legacy and our future. As we pursue our vision of making Marriott the #1 hospitality company in the world, we never lose sight of our founding principles and our proud heritage. Our business is always evolving…but we'll always stay true to who we are.

The challenge for the Marriott in regard to their HRM policy will undoubtedly focus on maintaining a world-class staff that consistently provides quality service. The Marriott has multiple employees in over fifteen different business functions and these employees must work in unison to ensure quality (Marriott, N.d.). To maintain this level of service it requires an elite human resource program that can attract and train some of the best in the industry. One way that hotels can empower their employees to meet customer expectations is to implement…